The phone is targeted for the youth of India, who can win some financial rewards in the form of talk time vouchers. To monetize the allotted points Micromax will partner with Telecom Carrier, Tata DOCOMO and after watching 30 to 60 second advertisement, users will be allowed to make a free one minute call. Micromax has once again successfully created sufficient Hype for its upcoming smartphone Micromax Canvas Mad, which we recently spotted on Antutu. Micromax has also launched a “Mad about Ads” contest on Television and social Networking sites, where one winner will win The Micromax Canvas Mad smartphone.
The phone is targeted for the youth of India, who can win some financial rewards in the form of talk time vouchers. To monetize the allotted points Micromax will partner with Telecom Carrier, Tata Docomo and after watching 30 to 60 second advertisement, users will be allowed to make a free one minute call. “Let’s be clear about what this does. It’s not for business people, who are on the move and don’t have time to watch advertisements. This is aimed at the youth, who could use the cash and don’t mind watching advertisements.” Reportedly said Micromax Co-founder, Rahul Sharma, at CES 2014.
We earlier spotted Micromax Canvas Mad A94 on Antutu with benchmark score of 13,630 which substantiates the rumors that Micromax Canvas Mad is a MT6582 quad core smartphone with 4.5 inch IPS LCD display. The phone reportedly runs on Android 4.2 and features 512 MB RAM. The leaked image also suggests that you will get to accumulate the points you receive in a Wallet. The phone is expected to be official by the end of this month. The rumored price is Rs. 7,499 which is plausible considering the low cost MT6582 chipset and other rumored specs of this smartphone. Is the idea of subsidizing your calls by watching free advertisements palatable to you? Let us know in the comment section below.
