The postpaid customers will get this 30GB free data in their first bill cycle over their current plan benefits. This initiative complements Airtel’s ‘Mera Pehla Smartphone’ campaign under which, Airtel is collaborating with phone manufacturers to create affordable 4G smartphones. This will bring 4G smartphones in the market at the price (virtually) of a feature phone.
Airtel has also partnered with some smartphone brands like Samsung, Intex, Karbonn, Lava, Celkon, Lenovo, Nokia, Lephone, Itel and Zen under this program. The 4G budget smartphone from these brands comes with cashback offers from Airtel bundled with the plans including data and unlimited calling. The 2G and 3G customers can check their eligibility for this upgrade offer by calling to a toll-free number 5111 or in the My Airtel app. The 30 GB free data will be credited to the account within 24 hours of making the claim. Airtel users can also visit the official website to know more about the offer. Vani Venkatesh, CMO, Bharti Airtel commented on the new initiative, “While 4G smartphones are fast becoming the norm, for millions of customers with feature phones/3G devices the upgrade to a 4G smartphone is a big decision and a long term investment. This is one of the largest customer rewarding programs & with this initiative our customers shall get an opportunity to experience the online world at 4G speeds and fully unlock the potential of their smartphones. We believe this will help millions of our customers to fulfil their aspiration of owning a 4G smartphone by making the transition more rewarding.”
